참소주,참이슬,소주,마케팅事例(사례),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,st…
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Download : 참소주,참이슬,소주,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,.pptx
_SLIDE_1_
Chum churum
Marketing strategy
_SLIDE_2_
Environment analysis
‘Soju War’
Thekey is Trend of lowering alcohol
Alcohol degree
2006 Februrary
Dusanliquor
Chum churum Launch
August Chamisul
Fresh Launch to increase
the market share
of weaken soju
`2007~2009 Chum churum VS Chamisul Fresh`
2009 july , Chum churum Cool Launch Starting to couterattack to increase the market share of weaken soju
2xxx December Jinro thankyou soju Launch
_SLIDE_3_
Competitor analysis
‘Chamisul original24.8%’
‘Chamisul fresh 23.9%’
Exclusive Market share No.1
_SLIDE_4_
Competitor analysis
Why
“Chamisul”
Is the leader
In the
soju market
1. Market leader
2. Variable generation
3. Strong distribution
_SLIDE_5_
Competitor analysis
High degree
Low degree
Young
Old
Positioning map
_SLIDE_6_
Company analysis
Lotte Liquor’s Soju ‘Chumchurum’
No.2 Soju’s Innovators
_SLIDE_7_
1. Leder of developing low degree soju
Soju’s
Innovators “Chum Churum”
2. Ta…(To be continued )
레포트/경영경제
설명
참소주,참이슬,소주,마케팅事例(사례),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,
참소주,참이슬,소주,마케팅事例(사례),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,
순서
Download : 참소주,참이슬,소주,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,.pptx( 91 )
참소주,참이슬,소주,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,경영경제,레포트
참소주,참이슬,소주,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp, , 참소주,참이슬,소주,마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,경영경제레포트 , 참소주 참이슬 소주 마케팅사례 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp
다.
