Olleh KT Marketing research
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작성일 22-12-03 00:46본문
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Olleh KT Marketing research
Olleh KT Marketing research
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Olleh KT
Marketing research
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Contents
1. Marketing Problem
2. Critical Information
to collect
3. Hypothesis
H1) H2) H3) H4)
4. Conclusion
-marketing implications
-marketing strategy
_SLIDE_3_
Compared to other competitors,
Customers defection rate is 84% high.
- Customer Information leakage
- Forced termination 2G service
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2
Marketing Problem
Low quality of customer service
caused high defection rate.
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3
2
Critical Information to Collect
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3
2
Marketing Problem
Why and What
is essential problems
KT’s marketing seems to have no problems.
KT’s customer service is not operated well.
BUT!
Then, Why KT
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Hypothesis_(H1)
Different brand users have
different brand loyalty.
H1
Questions used: Q1 and Q2
Statistics: Bivariate Chi-square
N
O
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3
2
Hypothesis_(H1)
H1
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4
3
2
Hypothesis_(H1)
Statistics Analyze
There is …(투비컨티뉴드 )
설명
순서
Olleh,KT,Marketing,research,기타,레포트
Olleh KT Marketing research , Olleh KT Marketing research기타레포트 , Olleh KT Marketing research
다.