thebchain.co.kr Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand > thebchain4 | thebchain.co.kr report

Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand > thebchain4

본문 바로가기

thebchain4


[[ 이 포스팅은 제휴마케팅이 포함된 광고로 커미션을 지급 받습니다. ]


Burberry’s CEO on Turning an Aging British Icon into a Global Luxury B…

페이지 정보

작성일 22-09-23 15:02

본문




Download : Burberry`s CEO on Turning an Aging British Icon into a Global Luxury Brand.pptx





순서







Burberry`s%20CEO%20on%20Turning%20an%20Aging%20British%20Icon%20into%20a%20Global%20Luxury%20Brand_pptx_01.gif Burberry`s%20CEO%20on%20Turning%20an%20Aging%20British%20Icon%20into%20a%20Global%20Luxury%20Brand_pptx_02.gif Burberry`s%20CEO%20on%20Turning%20an%20Aging%20British%20Icon%20into%20a%20Global%20Luxury%20Brand_pptx_03.gif Burberry`s%20CEO%20on%20Turning%20an%20Aging%20British%20Icon%20into%20a%20Global%20Luxury%20Brand_pptx_04.gif Burberry`s%20CEO%20on%20Turning%20an%20Aging%20British%20Icon%20into%20a%20Global%20Luxury%20Brand_pptx_05.gif Burberry`s%20CEO%20on%20Turning%20an%20Aging%20British%20Icon%20into%20a%20Global%20Luxury%20Brand_pptx_06.gif

Download : Burberry`s CEO on Turning an Aging British Icon into a Global Luxury Brand.pptx( 79 )




레포트/기타
설명
Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand

Burberry,s,CEO,on,Turning,an,Aging,British,Icon,into,a,Global,Luxury,Brand,기타,레포트



Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand



Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand , Burberry’s CEO on Turning an Aging British Icon into a Global Luxury Brand기타레포트 , Burberry s CEO on Turning an Aging British Icon into a Global Luxury Brand
_SLIDE_1_
on Turning an Aging British Icon into a Global Luxury Brand
Burberry’s CEO

By Angela Ahrendts
_SLIDE_2_
Contents
Introduction. Four Problems
Solution. 1. One “Brand Czar”
2. Sticking to the Core
3. The Ethos of the Trench
Conclusion. Rewards of the Transformation
_SLIDE_3_

Luxury Brands Ranked by Digital IQ Score
Category :
Brand Performance
By L2 ThinkTank
Year 2010
Region : Global
Ranks 6th in global
But!
Bu...

_SLIDE_1_
on Turning an Aging British Icon into a Global Luxury Brand
Burberry’s CEO

By Angela Ahrendts
_SLIDE_2_
Contents
Introduction. Four Problems
Solution. 1. One “Brand Czar”
2. Sticking to the Core
3. The Ethos of the Trench
Conclusion. Rewards of the Transformation
_SLIDE_3_

Luxury Brands Ranked by Digital IQ Score
Category :
Brand Performance
By L2 ThinkTank
Year 2xxx
Region : Global
Ranks 6th in global
But!
Burberry was not luxury brand.
_SLIDE_4_
Introduction. Four Problems
Low growth in global market
Burberry had failed to focus in the process of global expansion
→ grew only 2% a year
_SLIDE_5_
Introduction. Four Problems
Burberry’s products were not much exclusive nor attractive.
Products were common
_SLIDE_6_
Introduction. Four Problems
Burberry’s core product was outwear but it only represented about 20% of the company’s global brand business.
20%
Didn’t capitalize on their orig…(투비컨티뉴드 )

다.
REPORT 73(sv75)


해당자료의 저작권은 각 업로더에게 있습니다.

thebchain.co.kr 은 통신판매중개자이며 통신판매의 당사자가 아닙니다.
따라서 상품·거래정보 및 거래에 대하여 책임을 지지 않습니다.
[[ 이 포스팅은 제휴마케팅이 포함된 광고로 커미션을 지급 받습니다 ]]

[저작권이나 명예훼손 또는 권리를 침해했다면 이메일 admin@hong.kr 로 연락주시면 확인후 바로 처리해 드리겠습니다.]
If you have violated copyright, defamation, of rights, please contact us by email at [ admin@hong.kr ] and we will take care of it immediately after confirmation.
Copyright © thebchain.co.kr All rights reserved.