LOTTE CINEMA Marketing Analysis
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작성일 23-01-22 04:37
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레포트/경영경제
LOTTE CINEMA Marketing Analysis , LOTTE CINEMA Marketing Analysis경영경제레포트 , LOTTE CINEMA Marketing Analysis
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Download : LOTTE CINEMA Marketing Analysis.pptx( 50 )
LOTTE CINEMA Marketing Analysis
LOTTE,CINEMA,Marketing,Analysis,경영경제,레포트
순서
_SLIDE_1_
LOTTE CINEMATEAM 6
_SLIDE_2_
00
C o n t e n t s
01 STP Strategy
02 Media Strategy
03 Analysis of Our Company and Competitor
04 Market Analysis
05 SWOT
06 Suggestion
LOTTE CINEMA_SLIDE_3_
LOTTE CINEMA
01 STP Strategy
_SLIDE_4_
demographic
Age, Income, and Family life
Segmentation
1
geographic
City, Local, and Town
Segmentation
2
LOTTE CINEMA
01
S T P S t r a t e g y
_SLIDE_5_
But considering ages, people who are
40~50s not live in place that have access
to department stores.
Main
Target
40~50s
LOTTE CINEMA
01
S T P S t r a t e g y
_SLIDE_6_
Selected target audience lives in place that
shopping, culture elements are concentrated
30~40s
40~50s
their children
LOTT…(省略)
LOTTE CINEMA Marketing Analysis
다.
